It chooses you
Concept development and creative direction.
Integrated multi-channel social-media campaign to help launch the new Peugeot RCZ in the UK: microsite, Facebook, Twitter and rich media advertising.
The RCZ is so desirable it doesn’t need to advertise itself to you the buying public. You need to advertise yourself to the car to win the car, with the car actually choosing the winner in June, live.
1.5 million page views in five weeks, over 18,000 entries, dwell time over 5 minutes.