Concept development and creative direction.
We were challenged to launch Peugeot’s new compact Crossover, to young couples and families in a digital environment. The campaign had to demonstrate that the car is suited to urban adventurers, as well as reflect the ATL campaign headline ‘See the city in a different light.’
The creative solution was a digital film, behind-the-scenes footage and a YouTube pre-roll featuring two well-known parkour athletes, Tim ‘Livewire’ Shieff and Katie McDonnell, out for a ‘normal’ day in the city with their Crossover, throwing themselves off pillars and doing windmills on car roofs, as you do, in the glamorous riverside location of Deptford.
We generated nearly 1,000,000 Youtube views in total.
Agency: Havas Digital