Capture the Thrill
Creative and hands-on design direction.
Multichannel campaign to launch the new Peugeot RCZ.
Phase one began with a huge out-of-home digital campaign, including Euston Station, Victoria Station and St Pancras domination, Liverpool media wall, Cromwell Road, underground stations, shopping centres, full and subtle motion.
Phase two of the launch: Fully responsive, multi device, HTML 5 interactive site, Data-driven banners that took users to the RCZ campaign site.