Chic Outlet Shopping
Fashion with Flavour
Concept development, art and design direction.


Our Spring/ Summer 2015 campaign sees VR's luxury outlet villages come to life when fashion and confectionery meet as art. With a bold combination of flavour, colour and aesthetic appeal, we invite the visitors to be surprised and delighted. This campaign runs in all advertising channels (above and below the line) in Western Europe and China.


Photography: Arthur Woodcroft

Set design: Sarah May


Agency: Freemavens