Chic Outlet Shopping Campaign, Summer 2015, Italy
Expo Milano 2015
Concept development, art and design direction.


VR Collection operates the high-end fashion outlet villages by Value Retail, located in nine gateway cities in Western Europe and China


Our campaign has been created for Fidenza Village in Italy and was running during the EXPO Milano 2015 in Italy promoting its unique luxury fashion shopping experience.


Photography: Arthur Woodcroft

Set design: Sarah May


Agency: Freemavens