easyJet

Inspire Me, preflight programme

 

Creative lead and hands-on design direction.

 

Where other airlines treat ‘the journey’ as the time between take-off and landing, we saw it as so much more - from the moment someone thinks about booking, to the moment they get home. We wanted to make every step of this journey as simple and enjoyable as possible.

The results exceeded our most optimistic expectations, positioning easyJet the third best email marketer of the UK’s top retailers.

 

Agency: Havas Digital

Travel Awards 2014

GOLD WINNER

SILVER WINNER

DMA Awards 2013

2x GOLD WINNER

SILVER WINNER

Case study by Candy Willems