Pitch work for Razorfish
F1 2015
Art direction and UI design.


Gamers all over the world clock up hundreds of hours as they perfect their racing skills indoors. But unlike their real world counterparts they get no recognition and trophies for their efforts.


So we created the inaugural ‘F1 2015 Indoor Season’. Three online grand prix races that challenge gamers around the world to race like a champion.


The campaign site is home to everything about the Indoor Season. Learn more, sign up, watch the trailer and buy the game. There’s also Intel product details, Codemasters game build information and how to win a trip to Abu Dhabi.


Agency: Razorfish