Be a pioneer
Brand and product redesign
Antidote is a digital health startup focused on accelerating and improving medical research.
Antidote was launched as TrialReach, and, in collaboration with DesignStudio, rebranded to Antidote in autumn 2016.
Over many workshops we developed the new brand name, the brand personality and the visual guidelines of the company.
Later, I rolled out the new identity across all company products and touchpoints.